SEO is an acronym for Search Engine Optimization. It is an essential online marketing strategy dedicated to driving prospective customers to your website. Its goal is to optimize a website to gain top positions for selected keywords on search engines. This goal is achieved by strategically employing measures to improve the website's technical setup and contents and obtaining backlinks from other domains.
SEO is divided into three general categories:
- Keywords and rankings
- On-page SEO
- Off-page SEO
SEO specialists apply measures to meet the search engine's ranking factors for each category. Search engines use ranking factors to determine the position in which it lists a website in search results.
Friday, November 25, 2022
